We built The Fight Company with one clear mission: to treat fighters fairly.

Honest prices. Honest service. And only products we truly believe in.

For years, we didn't participate in the Black Friday craze. It just didn't feel like our thing.

But this year we're doing it differently.

We sat down with our suppliers, negotiated more competitive purchasing deals, and created space to give back, without compromising our values.

You won't find any crazy 70% discounts or misleading "only today" promotions with us. That doesn't fit who we are.

What you will find are honest deals, with prices we're proud of. Some are even up to 40% off.

For us, it's not about hype, it's about doing things right.

To introduce new people to our brand.

To grow our community.

And to create the space to continue investing in better products, better service and more transparency.

So yes, this year we are participating.

But in our own way.